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There’s No ‘Fast Track’ To Success

“The difference between winning and losing is most often just not quitting” — Max Levchin

Serge Faldin
4 min readJul 17, 2020
Photo by madeleine ragsdale on Unsplash

“Shit, I can’t figure this thing out,” I thought in panic.

My following wasn’t growing for several days. The business that I am helping to grow hasn’t had a new paying user in weeks.

I looked at the dashboards on the screen in front of me and it was crushing me.

The obvious thinking pattern in situations like these, is that you’re doing something wrong. You need to change your strategy. So that’s what I did: I researched the web for answers.

How do you scale a SaaS? And how do you build a following on Medium?

The answers I was seeing were all cliche: “build a community”, “create stunning content”, “follow your passions”, blah-blah-blah. Nothing practical. Nothing actionable.

But then, north of the sixth hour of research, I looked up and realized it.

I was solving a problem that had no solution.

The problem I was solving wasn’t “How to scale a SaaS” or “How to build a following on Medium”. These problems have solutions and pretty obvious ones. That’s why I was getting cliche answers when I googled it.

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Serge Faldin
Serge Faldin

Written by Serge Faldin

Honest thoughts. Unpopular opinions. Not necessarily true or smart. | Bylines: The Guardian, Truthout, Meduza, Prospect | Personal essays: sergeys.substack.com

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