The Day Before Christmas, I Became a Coach. And I Didn’t Like It.

A week ago I received a call from one of the biggest retail chains in Russia inviting me for a coaching session.

Hey Sergey!

We’ve read your stuff. We want you to come and talk to us about the future of social media as a coach. We’ll pay you.

It sounded almost too good to be true.

A couple of months ago I was broke and had no idea what I will be doing for a living in the nearest future. And here I was, invited to coach (something I heard about, seen in action, but never did myself) a big retail company.

Wow!

For a long time, I thought that coaching is something I want to try doing. I always enjoyed teaching others — and especially talking to my friends about life, insecurities, success, and other touchy-feely topics.

I was always the ‘wise guy’ in the room, and maybe that’s the reason why I love writing so much: it gives me a platform to reach many people with my ideas and insights.

But if I wanted to become a coach, this was my ticket. I don’t have a coaching license. I didn’t study anywhere as a coach. But I was deeply interested in the topic of social media and content marketing…