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Advice My Generation Doesn’t Like To Hear
Finding what you love is just 10% of success. The rest is hard work, pain, and uncertainty.
A couple of years ago, I decided to make a bank. The idea was solid: content creators are businesses. The world just doesn’t get it yet.
If only I were to set up a financial organisation that would give these people loans, they’d be able to quit their day jobs and have a runway to build and scale their content businesses. That was the plan.
While this sounds like an excellent idea, it really isn’t.
Yes, content creators operate like individual entrepreneurs or freelancers. Yes, their audience is an asset that can be monetised in various ways (ads, selling courses, eBooks, etc.)
But giving people money when they don’t know what they are doing is never a good idea. Most budding entrepreneurs or content creators don’t need money — they need direction. Willpower. Discipline. Or, simply, time. Many an entrepreneur has failed simply because they quit too early.
John Krasinski, the star of the hit TV show The Office, was offered the role of Jim three weeks after he decided to quit acting.
His mom convinced him to stay.
